
WHY I CREATED ELLE AND MUCH MORE STUDIO
I created the studio based on a simple observation : when we don’t know ourselves, we lose our way.
OUR WHY
To foster strength in conviction so that we can keep going forward

OUR VALUES
- Trust your gut
- Learn from others’s differences
- Cultivate yourself
- Put yourself forward
- Strive for more
MADE FROM ME TO YOU
At elle and much more studio, we believe that identity is at the heart of our overall health. Being before doing. That’s how the studio was born : going beyond symptoms to understand their cause.
Trained in social psychology at the University of Montpellier and in human resources in Paris, my career in France and abroad quickly brought me face to face with the realities of the workplace.
In most of the companies I have worked for, I have observed two things :
- employees who do not know each other
- recurring absenteeism, lack of commitment, poor health, complicated transitions
- poorly positioned employees
- misalignment of values, recruitment based on technical skills only, poorly positioned talent
In the field, I observed recurring ‘symptoms’ until I traced them back to what I believe to be the root ‘cause’: identity.


Transition?Questioning? Search for meaning?
A transformation experienced, tested, embodied.
In a performance-oriented society, we are taught to do, to succeed, before we are taught to know ourselves.
However, understanding what drives us and how to express it is the key to working with meaning, expressing our potential in a sustainable way and preserving our health.
In January 2026, I became the first Frenchwoman to be certified as a Certified WHY Coach by Simon Sinek’s WHY School, which enables me to help my clients clarify their identity and move forward with meaning and consistency.
In January 2026, I was the first French certified as a Certified WHY Coach by Simon Sinek’s WHY School, an official training programme based on his Why discovery methodology, which enables me to help my clients clarify their identity and move forward with meaning and consistency.
Today, I support those who wish to choose themselves and move forward.